MONITIO aims to bring media monitoring services to a broad range of clients:
PR Agencies and other SMEs seeking an affordable and comprehensive solution;
Large multinational companies with internalized media monitoring workflows, including media publishers,
public sector and industrial clusters.
All these potential MONITIO users are either currently paying for services which don’t give the required value for the money, or can’t find a high-quality service which suits their needs.
The platform is evaluated against a number of specific Use Cases for different types of customers: